Embrace the OnTrack paradigm shift:

Prioritize patients’ mindsets and emotions. Patient engagement and treatment adherence will follow.
OnTrack is founded on 6 scientifically proven techniques that can be applied to any type of chronic disease via customized bite-sized microlearnings sent as text messages to patients.

Create Goal Momentum

Focus on
What’s Good

Shift to Positive Interpretations

Pre-Play Events

Have Fun

Give & Serve

 

Testimonials

Real feedback from Real OnTrack users, patients and healthcare practicioners.
 

Semi-custom program

Cost-effective and ready to launch in 12-16 weeks.
1

Learn

Conduct qualitative market research with the target patient group using OnTrack Stimuli to inform the program customizations.

2

Customize

Develop custom applications specific to the target patient group and Pharma brand and integrate the custom content into OnTrack assets

3

Deploy

Align on program duration and text cadence, run beta testing and launch!

 
 

Learn more about OnTrack

SOURCE 1: Pinnacle Research: Qualitative studies with over 500+ patients: Rheumatoid Arthritis, Lupus, Migraine, MS, Chronic pain, Acne, Parkinson’s Disease, HIV, Eczema, Rosacea, Renal Disease, Metastatic Breast Cancer

SOURCE 2: A Randomized Controlled Trial of Positive-Affect Intervention and Medication Adherence in Hypertensive African Americans; Gbenga O. Ogedegbe, MD; Carla Boutin-Foster, MD, MS; Martin T. Wells, PhD; et al; Arch Intern Med. 2012;172(4):322-326

SOURCE 3: Gutierrez, Karla. “Numbers Don't Lie: Why Bite-Sized Learning Is Better for Your Learners”, Shift Disruptive Learning, September 2018